Big data is all the rage. Why? Harnessing the insights buried in the mountain of data to improve the experience for your customers is a huge opportunity.
Is it easy? No.
Is it worth it? Probably. But you won’t know by sitting on the sidelines.
The focus, from big data, is to not just meet customer expectations but to exceed them. What if your big data solution could communicate with customers in natural language? What if it could learn from customers with each interaction? What if your big data solution could engage with customers in ways they like? What if your solution could empower customers at the point of action?
This is not a pipe dream. This is happening now.
In the past two years, companies have internally grappled with this question of how to make big data and analytics relevant to the business, and how both can make…
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