Commercial Breakdown #2: Apple Macintosh (“Power Is…” campaign featuring Spike Lee)

In the 90s, Apple was in the doldrums, and by 1997, people were ready to declare it dead, but as we all probably know by now Steve Jobs stepped in and turned it around. Now it’s one of the most valuable companies on the planet.

The ad above reportedly aired in 1995, that’s a few years before Steve Jobs returned to Apple, and it’s interesting for a number of reasons.

First, it’s notable because it features Spike Lee. Many of Apple’s ads today don’t feature celebrities. There have been a handful of ads (perhaps most notably a few for the iPhone 4S), but mostly they’re solely focused on the product, how pretty and shiny they are and what their features are. (That’s especially true for the early iPhone and iPad ads when the general public may have not been aware of their full potential.)

Second, the ad made repeated references to slavery…

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By emoztar

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